Market insights
What is growing in the wine trade
Up-to-date trend statistics for producers and importers deciding where to sell or what to buy: litres sold, new label approvals, active importers and new listings, with the biggest risers and fallers by origin, region, grape, colour, price and importer.
- Markets with trends
- 3
- Headlines now
- 19
Latest headlines
What moved
Each headline compares the latest period with the one before it and passes a minimum size and a minimum change.
- SE SwedenRising
Sales of Grenache Blanc wines in Sweden more than doubled in 2025 (0.23M → 0.48M litres)
- US United StatesNew low
New US label approvals for wine from Israel fell to a 10-year low in the 12 months to Sep 2026 (188 labels)
- US United StatesFalling
New US label approvals for wine from Moldova fell by more than half in the 12 months to Sep 2026 (288 → 94 labels)
- US United StatesFalling
New US label approvals for wine from New Zealand fell 47% in the 12 months to Sep 2026 (2,298 → 1,217 labels)
- US United StatesRising
New US label approvals for wines naming Assyrtiko rose 64% in the 12 months to Sep 2026 (65 → 107 labels)
- UK United KingdomFalling
Active importers of sparkling wine in the UK fell 5% in the 12 months to Aug 2026 (615 → 585 a month)
- SE SwedenNew high
France's share of wine litres sold in Sweden is at a 13-year high (17.7% in 2025)
- SE SwedenRising
Sales of wine from Moldova in Sweden more than doubled in 2025 (0.52M → 1.14M litres)
- SE SwedenNew low
United States' share of wine litres sold in Sweden is at a 13-year low (4.3% in 2025)
By market
Markets
Pick a market for its charts, risers and fallers.
- AlbertaShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- British ColumbiaShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- IcelandShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- ManitobaShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- NorwayShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- OntarioShelf listings: new and delisted, by month from the first full month of dataComing
- Prince Edward IslandShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- QuébecShelf listings: new and delisted, by month from the first full month of dataChanges logged since Oct 2026
- SwedenLitres sold per year · New listings per month10 headlines
- United KingdomActive wine importers per month1 headline
- United StatesNew label approvals per month8 headlines
Reading the numbers
What these figures are
- Litres sold is what a retailer sold to the public in a year, per product. We have it for Sweden only. We do not have sales figures for Norway or any other market; there we count shelf listings, never sales.
- New US label approvals count new wine products cleared for sale in the United States. They measure new products entering the market, not volume.
- Active wine importers are businesses that brought wine into the UK in a month, from the customs records.
- New listings and delisted count products added to and removed from a shelf each month. The history of shelf changes starts in October 2026 and grows every month.
- A percentage on a small base swings widely, so headlines need a minimum base and a minimum change; smaller series are marked “small base” or left out.