Wine Trade Atlas

Market insights · Europe

Wine sales in Sweden

Litres of wine sold in Sweden per year (2013–2025), by origin country, region, grape, colour, price and importer: the biggest risers and fallers.

Headlines
10
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Litres sold
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Sweden

Headlines

What stands out

Each compares the latest period with the one before, on a base big enough to read.

  1. SE SwedenNew high

    France's share of wine litres sold in Sweden is at a 13-year high (17.7% in 2025)

    35.7M litres in 2025, up from 33.4M litres in 2024. Its share was 15.9% a year earlier. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  2. SE SwedenRising

    Sales of wine from Moldova in Sweden more than doubled in 2025 (0.52M → 1.14M litres)

    1.14M litres in 2025, up from 0.52M litres in 2024. That is 0.6% of the total, from 0.2%. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  3. SE SwedenNew low

    United States' share of wine litres sold in Sweden is at a 13-year low (4.3% in 2025)

    8.64M litres in 2025, down from 11.2M litres in 2024. Its share was 5.3% a year earlier. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  4. SE SwedenRising

    Sales of Grenache Blanc wines in Sweden more than doubled in 2025 (0.23M → 0.48M litres)

    0.48M litres in 2025, up from 0.23M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed. Grape, importer and producer figures count the products we can attribute (over 90% of litres). A wine blending several grapes counts for each of them.

  5. SE SwedenRising

    Sales of Zibibbo wines in Sweden more than doubled in 2025 (0.49M → 1.36M litres)

    1.36M litres in 2025, up from 0.49M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed. Grape, importer and producer figures count the products we can attribute (over 90% of litres). A wine blending several grapes counts for each of them.

  6. SE SwedenFalling

    Sales of organic wine in Sweden fell 8% in 2025 (51.9M → 47.6M litres)

    47.6M litres in 2025, down from 51.9M litres in 2024. That is 23.6% of the total, from 24.7%. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  7. SE SwedenRising

    Sales of wines from Globus Wine in Sweden more than tripled in 2025 (0.35M → 1.22M litres)

    1.22M litres in 2025, up from 0.35M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed. Grape, importer and producer figures count the products we can attribute (over 90% of litres).

  8. SE SwedenNew low

    Sales of La Rioja wine in Sweden fell to a 13-year low in 2025 (0.93M litres)

    0.93M litres in 2025, down from 1.31M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  9. SE SwedenRising

    Sales of Terre Siciliane wine in Sweden more than doubled in 2025 (0.80M → 1.94M litres)

    1.94M litres in 2025, up from 0.80M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

  10. SE SwedenFalling

    Wine sales in Sweden fell 4% in 2025 (209.7M → 202.0M litres)

    202.0M litres in 2025, down from 209.7M litres in 2024. Litres sold counts every wine product sold in Sweden that year, including products no longer listed.

Litres sold

Litres of wine sold in Sweden

Litres sold per year since 2013, every wine product sold, listed today or not.

Litres of wine sold in Sweden per year
Litres of wine sold in Sweden per yearLitres of wine sold in Sweden per year. Litres sold: from 195.1M in 2013 to 202.0M in 2025. Highest value 223.9M (2020).0125.0M250.0M2013201520172019202120232025

Highest: 223.9M (2020). Latest: 202.0M (2025).

Show the numbers (litres)
Litres of wine sold in Sweden per year: values by period
PeriodLitres sold
2025202.0M
2024209.7M
2023212.0M
2022214.9M
2021222.6M
2020223.9M
2019205.0M
2018203.7M
2017199.6M
2016199.3M
2015197.6M
2014197.8M
2013195.1M
Litres per year by origin country: the five biggest
Litres per year by origin country: the five biggestLitres per year by origin country: the five biggest. Italy: from 47.9M in 2013 to 52.4M in 2025; France: from 20.6M in 2013 to 35.7M in 2025; Spain: from 19.9M in 2013 to 27.9M in 2025; South Africa: from 32.6M in 2013 to 16.1M in 2025; Australia: from 19.3M in 2013 to 12.5M in 2025. Highest value 60.4M (2020).040.0M80.0M2013201520172019202120232025

Highest: 60.4M (2020). Latest: 52.4M (2025).

Show the numbers (litres)
Litres per year by origin country: the five biggest: values by period
PeriodItalyFranceSpainSouth AfricaAustralia
202552.4M35.7M27.9M16.1M12.5M
202454.2M33.4M31.2M17.9M13.0M
202356.2M32.4M31.3M17.9M13.5M
202257.9M32.4M29.6M18.0M12.7M
202160.3M33.9M29.0M19.4M13.7M
202060.4M32.3M27.2M20.2M15.1M
201956.9M28.6M24.2M19.1M15.5M
201857.3M27.3M23.5M20.7M15.6M
201757.5M26.5M21.9M20.3M15.4M
201654.9M25.2M19.9M23.2M16.8M
201554.5M22.7M18.9M25.0M16.7M
201453.3M21.7M18.7M28.0M17.2M
201347.9M20.6M19.9M32.6M19.3M
Litres per year by colour
Litres per year by colourLitres per year by colour. Red: from 106.0M in 2013 to 86.4M in 2025; White: from 61.4M in 2013 to 68.9M in 2025; Rosé: from 14.1M in 2013 to 17.1M in 2025; Sparkling: from 10.0M in 2013 to 24.3M in 2025; Fortified, dessert and other: from 3.62M in 2013 to 5.19M in 2025. Highest value 106.0M (2013).075.0M150.0M2013201520172019202120232025
  • Red 86.4M
  • White 68.9M
  • Rosé 17.1M
  • Sparkling 24.3M
  • Fortified, dessert and other 5.19M

Highest: 106.0M (2013). Latest: 86.4M (2025).

Show the numbers (litres)
Litres per year by colour: values by period
PeriodRedWhiteRoséSparklingFortified, dessert and other
202586.4M68.9M17.1M24.3M5.19M
202491.4M70.4M18.0M24.4M5.43M
202394.6M69.7M17.4M24.5M5.71M
202297.3M69.9M17.6M24.3M5.80M
2021101.7M71.5M18.8M24.6M6.06M
2020105.3M71.6M18.8M22.2M5.95M
201998.6M65.0M15.4M20.4M5.57M
201897.9M64.4M16.7M19.1M5.59M
2017100.6M62.4M14.5M16.8M5.40M
2016101.7M62.4M15.1M14.6M5.56M
2015103.0M61.5M14.8M12.5M5.76M
2014103.6M61.5M15.4M11.1M6.15M
2013106.0M61.4M14.1M10.0M3.62M

Litres sold

By origin country

Country of origin: litres sold, biggest first
Country of origin20252024ChangeShare
Italy52.4M54.2M−3%25.9%
France35.7M33.4M+7%17.7%
Spain27.9M31.2M−11%13.8%
South Africa16.1M17.9M−10%8.0%
Australia12.5M13.0M−4%6.2%
Chile11.6M11.3M+2%5.7%
Germany10.3M10.1M+2%5.1%
United States8.64M11.2M−23%4.3%
Portugal8.42M8.78M−4%4.2%
Argentina2.92M3.22M−9%1.5%
Blends and other origins2.77M2.68M+3%1.4%

Rising fastest

  1. Moldova+118% · 0.52M → 1.14M
  2. Greece+12% · 0.15M → 0.17M
  3. New Zealand+11% · 2.21M → 2.45M

Falling fastest

  1. United States−23% · 11.2M → 8.64M
  2. Bulgaria−17% · 2.92M → 2.41M
  3. Finland−14% · 0.65M → 0.56M
  4. Hungary−12% · 2.93M → 2.57M
  5. Spain−11% · 31.2M → 27.9M

Blends and other origins: wine the source gives as a blend of several countries (“EU”), an international brand or a varying origin. It has no single country, so it is counted here rather than dropped.

Litres sold

By region

Region: litres sold, biggest first
Region20252024Change
Western Cape12.1M13.5M−11%
Apulia9.11M9.55M−5%
Veneto9.11M9.75M−7%
Central Valley8.55M9.05M−5%
Catalonia8.01M9.20M−13%
California7.97M10.3M−23%
South Eastern Australia7.61M8.45M−10%
Languedoc-Roussillon6.99M6.46M+8%
Cava6.72M7.76M−13%
Pays d'Oc6.42M5.91M+9%

Rising fastest

  1. Terre Siciliane+142% · 0.80M → 1.94M
  2. Madiran+106% · 0.11M → 0.23M
  3. San Antonio Valley+103% · 0.18M → 0.36M
  4. Aconcagua+100% · 0.33M → 0.66M
  5. Macedonia+64% · 67k → 0.11M

Falling fastest

  1. Valencia−55% · 0.18M → 79k
  2. Bergerac−47% · 0.11M → 58k
  3. Lodi−39% · 0.50M → 0.30M
  4. Monterey−32% · 0.31M → 0.21M
  5. La Rioja−30% · 1.31M → 0.93M

A region and its appellations are both listed, so the rows overlap.

Litres sold

By colour

Colour: litres sold, biggest first
Colour20252024ChangeShare
Red86.4M91.4M−5%42.8%
White68.9M70.4M−2%34.1%
Sparkling24.3M24.4M−1%12.0%
Rosé17.1M18.0M−5%8.5%
Fortified, dessert and other5.19M5.43M−5%2.6%

Litres sold

By price band

Price per 75 cl: litres sold, biggest first
Price per 75 cl20252024ChangeShare
Under 75 kr109.3M115.2M−5%54.1%
75–99 kr42.9M44.9M−4%21.3%
100–149 kr35.1M35.7M−2%17.4%
150–199 kr8.39M7.78M+8%4.2%
200–299 kr3.92M3.99M−2%1.9%
300 kr and up2.28M2.17M+5%1.1%

Litres sold

By grape

Counts the products we can link to a grape (96% of the litres sold in 2025), so it covers the last years only.

Grape: litres sold, biggest first
Grape20252024Change
Chardonnay25.7M26.2M−2%
Syrah / Shiraz23.9M24.9M−4%
Cabernet Sauvignon23.2M24.6M−6%
Merlot15.9M17.2M−8%
Sauvignon Blanc13.8M13.0M+6%
Zinfandel / Primitivo12.3M14.1M−13%
Riesling12.0M11.7M+2%
Grenache / Garnacha11.2M11.4M−2%
Pinot Noir8.34M7.59M+10%
Tempranillo7.33M7.96M−8%

Rising fastest

  1. Zibibbo+179% · 0.49M → 1.36M
  2. Vermentino+167% · 66k → 0.18M
  3. Grenache Blanc+111% · 0.23M → 0.48M
  4. Rhine Riesling+103% · 97k → 0.20M
  5. Antao Vaz+101% · 0.18M → 0.36M

Falling fastest

  1. Grecanico−40% · 0.16M → 98k
  2. Grillo−35% · 0.23M → 0.15M
  3. Touriga Francesa−26% · 0.47M → 0.35M
  4. Pinotage−25% · 1.26M → 0.95M
  5. Petite Sirah−24% · 1.44M → 1.10M

Litres sold

By importer

Counts the products we can link to a importer (96% of the litres sold in 2025), so it covers the last years only.

Importer: litres sold, biggest first
Importer20252024Change
Giertz Vinimport AB23.0M24.2M−5%
The Wine Team Global AB20.0M21.5M−7%
Oenoforos AB15.3M16.6M−8%
Enjoy Wine & Spirits AB7.52M6.33M+19%
The Wine and Spirits Collective Sweden AB7.36M7.63M−4%
Domaine Wines Sweden AB7.03M6.56M+7%
Arvid Nordquist Vin och Sprithandel7.00M6.54M+7%
Fields Wine Company AB6.78M5.38M+26%
Anora Sweden AB6.38M5.66M+13%
Morningstar Brands AB6.13M6.35M−4%

Rising fastest

  1. Vinovativa AB+166% · 56k → 0.15M
  2. Vintedge AB+97% · 0.33M → 0.66M
  3. Bratt & Partners AB+40% · 0.14M → 0.20M
  4. Handpicked Wines Sweden AB+39% · 0.12M → 0.16M
  5. Panache Sweden AB+37% · 77k → 0.11M

Falling fastest

  1. High Coast Wine AB−43% · 0.14M → 81k
  2. Rubic Beverages AB−32% · 0.44M → 0.30M
  3. Premiumpartners AB−28% · 0.35M → 0.25M
  4. Winepartners Nordic AB−23% · 2.07M → 1.59M
  5. Vinovum AB−22% · 0.22M → 0.17M

Litres sold

By producer

Counts the products we can link to a producer (96% of the litres sold in 2025), so it covers the last years only.

Producer: litres sold, biggest first
Producer20252024Change
Nordic Sea Winery7.27M7.65M−5%
ViniMundi4.80M5.26M−9%
ViniMundi4.04M4.81M−16%
Fumées Blanches3.77M3.85M−2%
Bodegas Vinartis3.63M3.88M−6%
KWV (Pty) Ltd3.47M3.53M−2%
Lindemans2.90M2.93M−1%
Perdeberg Winery2.47M2.67M−7%
Viña Maipo2.47M2.43M+1%
Foncalieu2.32M2.09M+11%

Rising fastest

  1. Globus Wine+248% · 0.35M → 1.22M
  2. Weinland Königsbach-Neustadt GmdH+245% · 92k → 0.32M
  3. Vignobles Gabriel & CO+147% · 91k → 0.22M
  4. Tenuta Piccini+144% · 0.11M → 0.27M
  5. Vinous Australis+141% · 0.39M → 0.93M

Falling fastest

  1. Peltier Winery−57% · 0.14M → 59k
  2. Chiusa Grande−55% · 0.22M → 97k
  3. Quinta do Conde−51% · 0.32M → 0.15M
  4. ViniMundi−50% · 0.17M → 88k
  5. Nordic Sea Winery−47% · 0.39M → 0.21M

Shelf listings

New and delisted listings in Sweden

New listings in Sweden per month
New listings in Sweden per monthNew listings in Sweden per month. New listings: from 144 in Oct 2023 to 415 in Sep 2026. Highest value 436 (May 2026).0250500202420252026

Highest: 436 (May 2026). Latest: 415 (Sep 2026).

Show the numbers (listings)
New listings in Sweden per month: values by period
PeriodNew listings
Sep 2026415
Aug 2026281
Jul 2026281
Jun 2026289
May 2026436
Apr 2026380
Mar 2026424
Feb 2026291
Jan 2026147
Dec 2025374
Nov 2025313
Oct 2025235
Sep 2025313
Aug 2025147
Jul 2025129
Jun 2025194
May 2025162
Apr 2025200
Mar 2025233
Feb 2025142
Jan 2025108
Dec 2024189
Nov 2024197
Oct 2024176
Sep 2024196
Aug 2024108
Jul 2024134
Jun 2024182
May 2024157
Apr 2024157
Mar 2024198
Feb 2024130
Jan 2024107
Dec 2023100
Nov 2023179
Oct 2023144

New listings are counted by launch date. Products that have since left the range are not in our data, so older months read lower than they were: compare the recent months only.

Delistings are counted from our own change log, which starts in Oct 2026; its first full month appears at the start of Dec 2026.

How we know this

Litres sold are the retailer’s own published sales statistics per product, one file per year. Everything is precomputed with each data build and changes only when the underlying data changes. Sources and freshness.