Wine Trade Atlas

Market insights · North America

New US label approvals for imported wine

New label approvals for imported wine in the US per month since 2015, by origin country, region, grape and colour. Approvals measure new products entering the market, not volume.

Headlines
8
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New label approvals
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United States

Headlines

What stands out

Each compares the latest period with the one before, on a base big enough to read.

  1. US United StatesNew low

    New US label approvals for wine from Israel fell to a 10-year low in the 12 months to Sep 2026 (188 labels)

    188 new labels in the 12 months to Sep 2026, against 268 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  2. US United StatesFalling

    New US label approvals for wine from Moldova fell by more than half in the 12 months to Sep 2026 (288 → 94 labels)

    94 new labels in the 12 months to Sep 2026, against 288 in the 12 months before. That is 0.2% of the total, from 0.5%. Label approvals measure new products entering the US market (imported wine here), not the volume sold. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  3. US United StatesFalling

    New US label approvals for wine from New Zealand fell 47% in the 12 months to Sep 2026 (2,298 → 1,217 labels)

    1,217 new labels in the 12 months to Sep 2026, against 2,298 in the 12 months before. That is 2.0% of the total, from 4.1%. Label approvals measure new products entering the US market (imported wine here), not the volume sold. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  4. US United StatesRising

    New US label approvals for wines naming Assyrtiko rose 64% in the 12 months to Sep 2026 (65 → 107 labels)

    107 new labels in the 12 months to Sep 2026, against 65 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. A wine blending several grapes counts for each of them. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  5. US United StatesFalling

    New US label approvals for wines naming Moscato fell 39% in the 12 months to Sep 2026 (109 → 67 labels)

    67 new labels in the 12 months to Sep 2026, against 109 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. A wine blending several grapes counts for each of them. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  6. US United StatesRising

    New US label approvals for wines naming Pinot Meunier rose 57% in the 12 months to Sep 2026 (398 → 625 labels)

    625 new labels in the 12 months to Sep 2026, against 398 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. A wine blending several grapes counts for each of them. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  7. US United StatesFalling

    New US label approvals for Auckland wine fell by more than half in the 12 months to Sep 2026 (185 → 45 labels)

    45 new labels in the 12 months to Sep 2026, against 185 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

  8. US United StatesRising

    New US label approvals for Wachau wine more than tripled in the 12 months to Sep 2026 (29 → 136 labels)

    136 new labels in the 12 months to Sep 2026, against 29 in the 12 months before. Label approvals measure new products entering the US market (imported wine here), not the volume sold. Oct 2025 had almost no approvals in the source, so the 12-month figure is scaled up from the other 11 months.

New US label approvals

New US label approvals for imported wine

New labels approved each month since 2015. Label approvals measure new products entering the market, not volume.

New US label approvals for imported wine per month
New US label approvals for imported wine per monthNew US label approvals for imported wine per month. New US label approvals: from 4,695 in Jan 2015 to 4,803 in Sep 2026. Highest value 8,657 (Mar 2019).05,00010,000201620182020202220242026pausepause

Highest: 8,657 (Mar 2019). Latest: 4,803 (Sep 2026).

Show the numbers (labels)
New US label approvals for imported wine per month: values by period
PeriodNew US label approvals
Sep 20264,803
Aug 20265,188
Jul 20265,925
Jun 20265,162
May 20264,608
Apr 20265,599
Mar 20265,915
Feb 20264,040
Jan 20263,987
Dec 20254,910
Nov 20254,363
Oct 202521
Sep 20253,600
Aug 20253,317
Jul 20254,617
Jun 20254,949
May 20255,143
Apr 20255,387
Mar 20255,571
Feb 20255,507
Jan 20254,361
Dec 20244,191
Nov 20244,229
Oct 20245,617
Sep 20245,512
Aug 20245,004
Jul 20246,485
Jun 20245,247
May 20246,030
Apr 20246,623
Mar 20245,887
Feb 20246,018
Jan 20244,529
Dec 20233,837
Nov 20234,670
Oct 20236,094
Sep 20236,038
Aug 20237,275
Jul 20237,559
Jun 20237,303
May 20237,276
Apr 20237,182
Mar 20237,769
Feb 20235,821
Jan 20234,991
Dec 20224,635
Nov 20225,077
Oct 20225,411
Sep 20225,311
Aug 20226,227
Jul 20226,788
Jun 20226,062
May 20227,066
Apr 20226,099
Mar 20227,425
Feb 20225,407
Jan 20224,682
Dec 20214,699
Nov 20214,598
Oct 20214,932
Sep 20215,492
Aug 20215,279
Jul 20215,961
Jun 20216,891
May 20216,241
Apr 20217,683
Mar 20217,665
Feb 20215,788
Jan 20214,071
Dec 20204,457
Nov 20205,455
Oct 20205,894
Sep 20204,756
Aug 20204,019
Jul 20206,033
Jun 20206,370
May 20205,172
Apr 20204,899
Mar 20206,911
Feb 20205,108
Jan 20204,952
Dec 20196,034
Nov 20195,790
Oct 20198,108
Sep 20198,348
Aug 20198,059
Jul 20197,862
Jun 20196,137
May 20197,710
Apr 20197,204
Mar 20198,657
Feb 20198,095
Jan 20191,414
Dec 20183,687
Nov 20185,625
Oct 20186,684
Sep 20186,015
Aug 20187,271
Jul 20188,334
Jun 20187,418
May 20187,388
Apr 20188,634
Mar 20187,253
Feb 20184,622
Jan 20186,574
Dec 20174,720
Nov 20176,029
Oct 20177,322
Sep 20175,830
Aug 20176,714
Jul 20175,848
Jun 20176,374
May 20176,662
Apr 20176,077
Mar 20177,832
Feb 20176,256
Jan 20173,747
Dec 20163,974
Nov 20164,790
Oct 20165,673
Sep 20166,039
Aug 20166,853
Jul 20166,257
Jun 20166,219
May 20165,656
Apr 20166,499
Mar 20165,981
Feb 20164,684
Jan 20164,655
Dec 20154,568
Nov 20153,351
Oct 20154,780
Sep 20157,356
Aug 20155,860
Jul 20155,878
Jun 20157,403
May 20154,836
Apr 20155,979
Mar 20155,645
Feb 20155,091
Jan 20154,695
New US label approvals per calendar year
New US label approvals per calendar yearNew US label approvals per calendar year. Per year: from 65,442 in 2015 to 51,746 in 2025. Highest value 83,418 (2019).050,000100,000201520172019202120232025

Highest: 83,418 (2019). Latest: 51,746 (2025).

Show the numbers (labels)
New US label approvals per calendar year: values by period
PeriodPer year
202551,746
202465,372
202375,815
202270,190
202169,300
202064,026
201983,418
201879,505
201773,411
201667,280
201565,442
New labels per year by origin country: the five biggest
New labels per year by origin country: the five biggestNew labels per year by origin country: the five biggest. France: from 28,694 in 2015 to 22,537 in 2025; Italy: from 16,403 in 2015 to 12,440 in 2025; Spain: from 6,459 in 2015 to 4,246 in 2025; Argentina: from 2,041 in 2015 to 1,776 in 2025; Portugal: from 1,596 in 2015 to 1,314 in 2025. Highest value 39,514 (2018).020,00040,000201520172019202120232025

Highest: 39,514 (2018). Latest: 22,537 (2025).

Show the numbers (labels)
New labels per year by origin country: the five biggest: values by period
PeriodFranceItalySpainArgentinaPortugal
202522,53712,4404,2461,7761,314
202431,31814,5425,3962,2111,518
202339,44215,9655,5831,9451,635
202234,46716,0675,4902,2131,436
202131,82715,6305,9622,5401,814
202028,06115,4265,4452,4171,533
201939,02419,0706,8132,1531,614
201839,51417,9356,2442,1501,496
201733,56318,3446,8381,8071,463
201629,24315,7816,9732,2811,599
201528,69416,4036,4592,0411,596
New labels per year by colour
New labels per year by colourNew labels per year by colour. Red: from 31,257 in 2015 to 25,285 in 2025; White: from 18,218 in 2015 to 16,156 in 2025; Rosé: from 2,381 in 2015 to 2,180 in 2025; Sparkling: from 5,330 in 2015 to 5,612 in 2025; Fortified, dessert and other: from 8,256 in 2015 to 2,513 in 2025. Highest value 38,418 (2018).020,00040,000201520172019202120232025
  • Red 25,285
  • White 16,156
  • Rosé 2,180
  • Sparkling 5,612
  • Fortified, dessert and other 2,513

Highest: 38,418 (2018). Latest: 25,285 (2025).

Show the numbers (labels)
New labels per year by colour: values by period
PeriodRedWhiteRoséSparklingFortified, dessert and other
202525,28516,1562,1805,6122,513
202432,32220,2522,5587,0993,141
202333,00922,7522,7547,13110,169
202228,55320,5962,7276,84311,471
202126,75419,8413,1386,88012,687
202022,46015,1212,5515,30018,594
201936,18623,1123,7936,90913,418
201838,41821,3693,6996,2629,757
201734,65120,0433,3826,1209,215
201631,44519,5182,7745,7167,827
201531,25718,2182,3815,3308,256

Almost no approvals in Jan 2019 and Oct 2025: a pause in the source, not a fall in the market. Twelve-month figures that include such a month are scaled up from the other months.

New US label approvals

By origin country

Country of origin: new us label approvals, biggest first
Country of origin12 months to Sep 202612 months beforeChangeShare
France27,65024,626+12%46.5%
Italy14,22013,267+7%23.9%
Spain4,8374,666+4%8.1%
Argentina1,8402,067−11%3.1%
Portugal1,7411,359+28%2.9%
Chile1,3011,427−9%2.2%
New Zealand1,2172,298−47%2.1%
Germany1,0691,063+1%1.8%
South Africa880915−4%1.5%
Australia667676−1%1.1%

Rising fastest

  1. Lebanon+90% · 55 → 105
  2. Uruguay+88% · 44 → 83
  3. Japan+63% · 108 → 176
  4. Greece+32% · 398 → 525
  5. Portugal+28% · 1,359 → 1,741

Falling fastest

  1. Moldova−67% · 288 → 94
  2. New Zealand−47% · 2,298 → 1,217
  3. Hungary−45% · 204 → 111
  4. Brazil−40% · 56 → 34
  5. China−36% · 60 → 38

New US label approvals

By colour

Colour: new us label approvals, biggest first
Colour12 months to Sep 202612 months beforeChangeShare
Red28,63228,065+2%48.2%
White18,96217,428+9%31.9%
Sparkling6,6285,974+11%11.2%
Fortified, dessert and other2,9432,737+8%5.0%
Rosé2,2892,285+0%3.9%

New US label approvals

By region

Region: new us label approvals, biggest first
Region12 months to Sep 202612 months beforeChange
Burgundy8,2337,604+8%
Bordeaux4,8894,365+12%
Champagne3,5312,939+20%
Tuscany3,3262,840+17%
Piedmont2,9003,117−7%
Loire Valley2,1981,792+23%
Rhône Valley1,7611,701+4%
Veneto1,6341,444+13%
Mendoza1,5691,715−9%
Languedoc-Roussillon1,096968+13%

Rising fastest

  1. Wachau+370% · 29 → 136
  2. Aegean Islands+125% · 46 → 104
  3. Margaret River+112% · 35 → 74
  4. Western Australia+105% · 42 → 86
  5. Patagonia+87% · 56 → 105

Falling fastest

  1. Auckland−76% · 185 → 45
  2. Hawke's Bay−67% · 396 → 131
  3. British Columbia−65% · 72 → 25
  4. Central Otago−64% · 550 → 196
  5. Canterbury−63% · 164 → 61

A region and its appellations are both listed, so the rows overlap.

New US label approvals

By grape

A wine that blends several grapes counts for each of them.

Grape: new us label approvals, biggest first
Grape12 months to Sep 202612 months beforeChange
Chardonnay3,7993,342+14%
Pinot Noir3,2843,218+2%
Cabernet Sauvignon2,3412,365−1%
Sauvignon Blanc2,1331,996+7%
Merlot1,8771,931−3%
Syrah / Shiraz1,7141,995−14%
Grenache / Garnacha1,3391,310+2%
Cabernet Franc1,2081,196+1%
Tempranillo1,1231,079+4%
Malbec1,1191,373−18%

Rising fastest

  1. Muscadelle+70% · 36 → 61
  2. Kisi+68% · 37 → 62
  3. Assyrtiko+64% · 65 → 107
  4. Touriga Franca+57% · 50 → 79
  5. Pinot Meunier+57% · 398 → 625

Falling fastest

  1. Blaufrankisch−45% · 58 → 32
  2. Alicante Bouschet−42% · 77 → 45
  3. Moscato−39% · 109 → 67
  4. Nerello Mascalese−33% · 108 → 72
  5. Carricante−29% · 58 → 41
How we know this

Label approvals are read from the public label registry, by the date each label was approved. Everything is precomputed with each data build and changes only when the underlying data changes. Sources and freshness.