Wine Trade Atlas

Importer San Francisco, California, United States

Por Que No Holdings, LLC

Applicant on 45 approved US labels for 8 producers. An approved label is permission to sell in the US, not a shelf listing.

Listings
0US: 45 approved labels
Producers
8
Wines
19
Median shelf price
–
New / delisted, 90 days
+4 / −0approved labels

Company profile

At a glance

What we can say about the company from the sources, with the date they were last checked. Company facts only: no people, no street addresses.

Origins
Spain
Portfolio
8 producers, 19 wines
Price segment
Mid (€15–25); typical price of producers carried (shelf prices elsewhere) €22.34, from 3 producers with a shelf price
Organic
1 of 8 producers carried (13%) have organic or biodynamic evidence (a lower bound: certifier and member lists, shelf labels)
Appellation focus
ValdejalónToroPenedès
Grape focus
GarnachaGarnacha BlancaTempranillo
Data checked
27 Oct 2026 (latest source observation for this company)

Company facts

Registry record

Company facts only, from the public business register. No people, no street addresses.

Legal name
POR QUE NO HOLDINGS, LLC
Registry
Permit CA-I-22783 · TTB (Alcohol and Tobacco Tax and Trade Bureau)
Legal form
LLC
Also registered as
Alcohol wholesaler (federal TTB permit)registry
City
San Francisco, California, United States
Status
Active
Markets
United States
US approved labels
45 as applicant source
Wine labels since 2015
134 as applicant, 2020 to 2026 (year of application). Labels older than the last 36 months are history: not a current listing or approval. source

Portfolio

What they import

Share of their US labels (45) by origin, region and colour.

By country of origin

US labels by country of origin
ItemListingsShare
Spain45100%

By region

US labels by region
ItemListingsShare
Castilla y León1124%
Castilla-La Mancha920%
Aragon818%
Catalonia49%
Andalusia37%
Rioja24%
Basque Country12%
Murcia12%

By colour

US labels by colour
ItemListingsShare
Red2453%
White1738%
Fortified24%
Rosé12%
Sparkling12%

Who they carry

Producers (8)

Producers with at least one listing or US label through this importer, by number of listings.

Producers carried
ProducerListings hereVia this importer inListed in
PinuagaCastilla-La Mancha, Spain5USEE not listedFI no data yetIS not listedNO not listedSE not listedAB listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
ArrayánMéntrida, Spain4USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
IturriaToro, Spain4USEE listedFI no data yetIS not listedNO not listedSE listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
AkiliaBierzo, Spain2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Barco del CornetaCastilla y León, Spain2USEE not listedFI no data yetIS not listedNO not listedSE listedAB listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Berta Valgañon Viñedos y VinosRioja, Spain2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Bodegas Viña ElenaJumilla, Spain1USEE not listedFI no data yetIS not listedNO listedSE listedAB not listedBC not listedMB not listedON not listedPE not listedQC listedUS listed
Tantaka WinesArabako Txakolina, Spain1USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed

Evidence

US labels (45)

Sortable. Prices in local currency as listed, with euro conversion; US labels carry no price.

US labels through Por Que No Holdings, LLC
Market, sortWine, by producer, sorted descendingPrice, sortApproved, sortSource
US United StatesTANTAKATantaka Wines · Red · Arabako Txakolina, SpainLabel approved 28 Mar 202428 Mar 2024TTB COLA
US United StatesPINUAGA TINTOPinuaga · Red · Castilla-La Mancha, SpainLabel approved 18 Nov 202418 Nov 2024TTB COLA
US United StatesPINUAGA NATUREPinuaga · Red · Castilla-La Mancha, SpainLabel approved 10 Oct 202410 Oct 2024TTB COLA
US United StatesPINUAGA DUENDEPinuaga · White · Castilla-La Mancha, SpainLabel approved 13 May 202513 May 2025TTB COLA
US United StatesPINUAGA COLECCIÓNPinuaga · Red · Castilla-La Mancha, SpainLabel approved 24 May 202424 May 2024TTB COLA
US United StatesPINUAGAPinuaga · Rosé · Castilla-La Mancha, SpainLabel approved 21 Mar 202421 Mar 2024TTB COLA
US United StatesITURRIA VALDOSANIturria · Red · Toro, SpainLabel approved 27 Jul 202627 Jul 2026TTB COLA
US United StatesITURRIA QUIBANIturria · White · Toro, SpainLabel approved 27 Jul 202627 Jul 2026TTB COLA
US United StatesITURRIA LA VIÑA DE SEGUNDOIturria · Red · Toro, SpainLabel approved 27 Jul 202627 Jul 2026TTB COLA
US United StatesITURRIAIturria · Red · Toro, SpainLabel approved 27 Jul 202627 Jul 2026TTB COLA
US United StatesVIÑA ELENA PARAJE MARÍNBodegas Viña Elena · Red · Jumilla, SpainLabel approved 4 May 20264 May 2026TTB COLA
US United StatesBERTA VALGANON SELECCION NATURALBerta Valgañon Viñedos y Vinos · Red · Rioja, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesBERTA VALGANON SELECCION NATURALBerta Valgañon Viñedos y Vinos · Red · Rioja, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesBARCO DEL CORNETA LOSECOBarco del Corneta · WhiteLabel approved 13 May 202513 May 2025TTB COLA
US United StatesBARCO DEL CORNETA LA SILLERIABarco del Corneta · WhiteLabel approved 31 May 202431 May 2024TTB COLA
US United StatesARRAYÁN LA SUERTE DE ARRAYÁNArrayán · White · Méntrida, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA
US United StatesARRAYÁN LA SUERTE DE ARRAYÁNArrayán · Red · Méntrida, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA
US United StatesARRAYÁN EL BUFÓN DE ARRAYÁNArrayán · Red · Cebreros, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA
US United StatesARRAYÁN EL BUFÓN DE ARRAYÁNArrayán · White · Cebreros, SpainLabel approved 8 Jul 20258 Jul 2025TTB COLA
US United StatesAKILIAAkilia · RedLabel approved 29 Apr 202629 Apr 2026TTB COLA
US United StatesAKILIAAkilia · WhiteLabel approved 29 Apr 202629 Apr 2026TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZAWhite · Valdejalón, SpainLabel approved 11 Jul 202411 Jul 2024TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZARed · Valdejalón, SpainLabel approved 11 Jul 202411 Jul 2024TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZAWhite · Valdejalón, SpainLabel approved 5 Oct 20265 Oct 2026TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZARed · Valdejalón, SpainLabel approved 2 Oct 20262 Oct 2026TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORWhite · Valdejalón, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORRed · Valdejalón, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORWhite · Valdejalón, SpainLabel approved 5 Oct 20265 Oct 2026TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORRed · Valdejalón, SpainLabel approved 2 Oct 20262 Oct 2026TTB COLA
US United StatesSOLERA PLAYA ORO BODEGAS DEL RIOFortified · Manzanilla-Sanlúcar de Barrameda, SpainLabel approved 23 Mar 202623 Mar 2026TTB COLA

What changed

Recent changes

Last 90 days: 4 new approved labels and 0 delisted (the +4 / −0 above); 0 producers moved to this importer and 0 producers moved away.

  1. US United StatesNew US label

    New US label: VINOS LOPEZ LA BODEGAZA

    via Por Que No Holdings, LLC TTB COLA

  2. US United StatesNew US label

    New US label: VINOS LOPEZ EL VENTILADOR

    via Por Que No Holdings, LLC TTB COLA

  3. US United StatesNew US label

    New US label: VINOS LOPEZ LA BODEGAZA

    via Por Que No Holdings, LLC TTB COLA

  4. US United StatesNew US label

    New US label: VINOS LOPEZ EL VENTILADOR

    via Por Que No Holdings, LLC TTB COLA

  5. US United StatesNew US label

    New US label: ITURRIA VALDOSAN

    Iturria · via Por Que No Holdings, LLC TTB COLA

  6. US United StatesNew US label

    New US label: ITURRIA

    Iturria · via Por Que No Holdings, LLC TTB COLA

  7. US United StatesNew US label

    New US label: ITURRIA LA VIÑA DE SEGUNDO

    Iturria · via Por Que No Holdings, LLC TTB COLA

  8. US United StatesNew US label

    New US label: ITURRIA QUIBAN

    Iturria · via Por Que No Holdings, LLC TTB COLA