Wine Trade Atlas

Importer San Francisco, California, United States

Por Que No Holdings, LLC

Applicant on 45 approved US labels for 8 producers. An approved label is permission to sell in the US, not a shelf listing.

Listings
0US: 45 approved labels
Producers
8
Wines
19
Median shelf price
–
New / delisted, 90 days
+4 / −0approved labels

Company profile

At a glance

What we can say about the company from the sources, with the date they were last checked. Company facts only: no people, no street addresses.

Origins
Spain
Portfolio
8 producers, 19 wines
Price segment
Mid (€15–25); typical price of producers carried (shelf prices elsewhere) €22.34, from 3 producers with a shelf price
Organic
1 of 8 producers carried (13%) have organic or biodynamic evidence (a lower bound: certifier and member lists, shelf labels)
Appellation focus
ValdejalónToroPenedès
Grape focus
GarnachaGarnacha BlancaTempranillo
Data checked
26 Oct 2026 (latest source observation for this company)

Company facts

Registry record

Company facts only, from the public business register. No people, no street addresses.

Legal name
POR QUE NO HOLDINGS, LLC
Registry
Permit CA-I-22783 · TTB (Alcohol and Tobacco Tax and Trade Bureau)
Legal form
LLC
Also registered as
Alcohol wholesaler (federal TTB permit)registry
City
San Francisco, California, United States
Status
Active
Markets
United States
US approved labels
45 as applicant source
Wine labels since 2015
134 as applicant, 2020 to 2026 (year of application). Labels older than the last 36 months are history: not a current listing or approval. source

Portfolio

What they import

Share of their US labels (45) by origin, region and colour.

By country of origin

US labels by country of origin
ItemListingsShare
Spain45100%

By region

US labels by region
ItemListingsShare
Castilla y León1124%
Castilla-La Mancha920%
Aragon818%
Catalonia49%
Andalusia37%
Rioja24%
Basque Country12%
Murcia12%

By colour

US labels by colour
ItemListingsShare
Red2453%
White1738%
Fortified24%
Rosé12%
Sparkling12%

Who they carry

Producers (8)

Producers with at least one listing or US label through this importer, by number of listings.

Producers carried
ProducerListings hereVia this importer inListed in
PinuagaCastilla-La Mancha, Spain5USEE not listedFI no data yetIS not listedNO not listedSE not listedAB listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
ArrayánMéntrida, Spain4USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
IturriaToro, Spain4USEE listedFI no data yetIS not listedNO not listedSE listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
AkiliaBierzo, Spain2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Barco del CornetaCastilla y León, Spain2USEE not listedFI no data yetIS not listedNO not listedSE listedAB listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Berta Valgañon Viñedos y VinosRioja, Spain2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Bodegas Viña ElenaJumilla, Spain1USEE not listedFI no data yetIS not listedNO listedSE listedAB not listedBC not listedMB not listedON not listedPE not listedQC listedUS listed
Tantaka WinesArabako Txakolina, Spain1USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed

Evidence

US labels (45)

Sortable. Prices in local currency as listed, with euro conversion; US labels carry no price.

US labels through Por Que No Holdings, LLC
Market, sortWine, by producer, sorted ascendingPrice, sortApproved, sortSource
US United States#GARAGEWINEWhite · Castilla-La Mancha, SpainLabel approved 29 Nov 202329 Nov 2023TTB COLA
US United States#GARAGEWINERed · Castilla-La Mancha, SpainLabel approved 2 May 20242 May 2024TTB COLA
US United StatesBALDOVAR 923 ARQUELAWhite · Valencia, SpainLabel approved 28 May 202528 May 2025TTB COLA
US United StatesCASILLA VERDE BODEGAS DEL RIOWhite · Cádiz, SpainLabel approved 23 Mar 202623 Mar 2026TTB COLA
US United StatesLA FITA ANCESTRALSparklingLabel approved 23 Mar 202623 Mar 2026TTB COLA
US United StatesLA FITA ELS ARPIOTSWhite · Penedès, SpainLabel approved 29 Aug 202529 Aug 2025TTB COLA
US United StatesLA FITA SUMOLL NEGRERed · Penedès, SpainLabel approved 24 Mar 202624 Mar 2026TTB COLA
US United StatesLA FITA VINYA DE LA CREUWhite · Penedès, SpainLabel approved 29 Aug 202529 Aug 2025TTB COLA
US United StatesLA FITA XAREL-LO DE LES GRANGESWhite · Penedès, SpainLabel approved 29 Aug 202529 Aug 2025TTB COLA
US United StatesOLGA VERDE VIÑADORA FONTECALADARed · Bierzo, SpainLabel approved 16 Apr 202616 Apr 2026TTB COLA
US United StatesOLGA VERDE VIÑADORA TOXO - OTERO DE TORALRed · Bierzo, SpainLabel approved 16 Apr 202616 Apr 2026TTB COLA
US United StatesOLGA VERDE VIÑADORA TOXO - SAN CLEMENTERed · Bierzo, SpainLabel approved 16 Apr 202616 Apr 2026TTB COLA
US United StatesSARMENTERO THANOSRed · Ribera del Duero, SpainLabel approved 16 Apr 202616 Apr 2026TTB COLA
US United StatesSARMENTERO VENDIMIA SELECCIONADARed · Ribera del Duero, SpainLabel approved 16 Apr 202616 Apr 2026TTB COLA
US United StatesSOLERA PLAYA AZUL BODEGAS DEL RIOFortified · Manzanilla-Sanlúcar de Barrameda, SpainLabel approved 23 Mar 202623 Mar 2026TTB COLA
US United StatesSOLERA PLAYA ORO BODEGAS DEL RIOFortified · Manzanilla-Sanlúcar de Barrameda, SpainLabel approved 23 Mar 202623 Mar 2026TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORWhite · Valdejalón, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORRed · Valdejalón, SpainLabel approved 19 Jul 202419 Jul 2024TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORWhite · Valdejalón, SpainLabel approved 5 Oct 20265 Oct 2026TTB COLA
US United StatesVINOS LOPEZ EL VENTILADORRed · Valdejalón, SpainLabel approved 2 Oct 20262 Oct 2026TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZAWhite · Valdejalón, SpainLabel approved 11 Jul 202411 Jul 2024TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZARed · Valdejalón, SpainLabel approved 11 Jul 202411 Jul 2024TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZAWhite · Valdejalón, SpainLabel approved 5 Oct 20265 Oct 2026TTB COLA
US United StatesVINOS LOPEZ LA BODEGAZARed · Valdejalón, SpainLabel approved 2 Oct 20262 Oct 2026TTB COLA
US United StatesAKILIAAkilia · RedLabel approved 29 Apr 202629 Apr 2026TTB COLA
US United StatesAKILIAAkilia · WhiteLabel approved 29 Apr 202629 Apr 2026TTB COLA
US United StatesARRAYÁN EL BUFÓN DE ARRAYÁNArrayán · Red · Cebreros, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA
US United StatesARRAYÁN EL BUFÓN DE ARRAYÁNArrayán · White · Cebreros, SpainLabel approved 8 Jul 20258 Jul 2025TTB COLA
US United StatesARRAYÁN LA SUERTE DE ARRAYÁNArrayán · White · Méntrida, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA
US United StatesARRAYÁN LA SUERTE DE ARRAYÁNArrayán · Red · Méntrida, SpainLabel approved 22 Apr 202422 Apr 2024TTB COLA

What changed

Recent changes

Last 90 days: 4 new approved labels and 0 delisted (the +4 / −0 above); 0 producers moved to this importer and 0 producers moved away.

  1. US United StatesNew US label

    New US label: VINOS LOPEZ LA BODEGAZA

    via Por Que No Holdings, LLC TTB COLA

  2. US United StatesNew US label

    New US label: VINOS LOPEZ EL VENTILADOR

    via Por Que No Holdings, LLC TTB COLA

  3. US United StatesNew US label

    New US label: VINOS LOPEZ LA BODEGAZA

    via Por Que No Holdings, LLC TTB COLA

  4. US United StatesNew US label

    New US label: VINOS LOPEZ EL VENTILADOR

    via Por Que No Holdings, LLC TTB COLA

  5. US United StatesNew US label

    New US label: ITURRIA VALDOSAN

    Iturria · via Por Que No Holdings, LLC TTB COLA

  6. US United StatesNew US label

    New US label: ITURRIA

    Iturria · via Por Que No Holdings, LLC TTB COLA

  7. US United StatesNew US label

    New US label: ITURRIA LA VIÑA DE SEGUNDO

    Iturria · via Por Que No Holdings, LLC TTB COLA

  8. US United StatesNew US label

    New US label: ITURRIA QUIBAN

    Iturria · via Por Que No Holdings, LLC TTB COLA