Looking for an importer?
Find the right importers for Willm
Pick a market: we rank its importers by how well their portfolio fits these wines (appellation, colour, price, style, size) and how they sell, with the numbers, the listings behind them and what to watch out for. Willm's own listings are left out of every importer's numbers.
Market presence
Where it is listed, and where it isn’t
Where it is not on shelves yet, that is an opening: each links to importers there whose portfolios fit.
Europe
- EEEstonia
Registered for sale in Estonia (as of Oct 2026)
Importer - ISIceland
On shelves
ISK 1,899 – ISK 4,599 €22–34
Importer - NONorway
Not on shelves
Not on shelves in Norway today.
OpportunityFind importers in Norway
- SESweden
Not on shelves
Not on shelves in Sweden today.
OpportunityFind importers in Sweden
Listed by importers in:Italy (1)
North America
- ABAlberta
On shelves
Importer - BCBritish Columbia
Not on shelves
Not on shelves in British Columbia today.
OpportunityImporters of similar wines in Alberta
- MBManitoba
On shelves
$25.99 – $28.99 €16–18
Importer not named
- ONOntario
On shelves
$19.95 €13
Importer not named
- PEPrince Edward Island
On shelves
$23.11 – $24.11 €15
Importer not named
- QCQuébec
On shelves
11,80 $ – 61,00 $ €11–38
- USUnited States
Approved to sell
ImporterSince Feb 2024source
Listed by importers in:Canada (1)United States (1)
How we know this
Each market is checked against its own public catalogue, listing by listing, and every fact links to the page that states it. We only say a wine is missing where that catalogue is complete; where we cannot tell, we say nothing. Where importers name the producer in their portfolio, we read it from their own pages, on the date shown.
Listed by 3 importers
Importers that list Willm
Importers that name this producer in their portfolio, with a link to the page we read.
| Country | Importer | Read on | Evidence page | Match |
|---|---|---|---|---|
| Canada | International Cellars Inc.Listed on the importer’s website | 12 Oct 2026 | internationalcellars.ca | name + region/list match |
| Italy | Vinoteca Al Chianti Selezione Formigli SRLListed on the importer’s website | 25 Oct 2026 | vinotecaalchianti.it | name + region/list match |
| United States | Monsieur Touton Selection, Ltd.Listed on the importer’s website | 13 Oct 2026 | mtouton.com | name + region/list match |
How we know this
What the importer’s own website lists, read on the date shown. Not current stock, exclusivity or sales; absence only means we did not find it.
In their catalogues
In 1 importer catalogue
Importers that show wines from Willm in the catalogue on their own website, with a link to the importer's page.
| Importer | Country | Wines | On their site |
|---|---|---|---|
| Vinoteca Al Chianti Selezione Formigli SRL | Italy | 1 | vinotecaalchianti.it |
How we know this
The wines this importer shows on its own website, read on the date shown. Not current stock, exclusivity or sales; a wine missing here may still be sold. Prices are the importer’s own and shown only where its page says what kind of price it is.
Portfolio
Wines (27)
| Wine | Vintages | Markets | Price range |
|---|---|---|---|
| Riesling Reserve | NV | IS · EE · QC · AB · ON · PE | €13–22 |
| Pinot Gris Reserve | 2024 | IS · EE · QC · ON | €12–22 |
| Cremant d`Alsace Brut | NV | IS · EE | €24 |
| Gewurztaminer | NV | AB · US | – |
| Gewurztraminer Reserve | 2022 | IS · ON · MB | €16–22 |
| Riesling Grand Cru Kirchberg de Barr | 2023 | IS · EE · QC | €19–34 |
| Cuvee Meli-Melo | NV | EE | – |
| Pinot Blanc Reserve | NV | QC · PE | €11–15 |
| Pinot Noir | 2023 | IS · QC | €13–22 |
| Riesling | – | US | – |
| Blanc de Noirs Cremant d'Alsace AOC | NV | MB | €18 |
| CUVEE LINA Riesling | – | US | – |
| Clos Gaensbroennel Gewurztraminer Grand Cru Kirchberg de Barr | 2022 | QC | €24 |
| Cremant d'Alsace Brut Reserve | NV | IS | €23 |
| Gewurztraminer Grand Cru Kirchberg de Barr | 2019 | IS | €34 |
| Pinot Blanc | 2024 | AB | – |
| Pinot Gris | NV | AB | – |
| Pinot Gris Grand Cru Kirchberg de Barr | NV | IS | €34 |
| Pinot Gris Grand Cru Rangen | 2007 | QC | €38 |
| Pinot Noir | – | US | – |
| Reserve Pinot Noir | NV | AB | – |
| Riesfing Reserve | NV | EE | – |
| Riesling Gc Kirschberg | NV | AB | – |
| Als Wlm Meli-Melo Cuvee | – | Not listed | – |
| Cremant Organic | – | Not listed | – |
| Gewurztraminer Selection de | – | Not listed | – |
| Gewurztraminer Vt | – | Not listed | – |
Evidence
Listings (31 listings · US: 6 approved labels)
Exactly as each source shows them. Prices are shelf prices in local currency, with a euro conversion at the ECB rate on the day observed.
Alberta · 6 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| ALSACE PINOT GRIS | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| ALSACE WILLM GEWURZTRAMINER | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| ALSACE WILLM PINOT BLANC | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| ALSACE WILLM RESERVE PINOT NOIR | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| ALSACE WILLM RIESLING GC KIRSCHBERG | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| ALSACE WILLM RIESLING RESERVE | International Cellars Inc. | No price | – | AGLC Liquor Connect |
Estonia · 9 registered products · as of Oct 2026
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| Willm Cremant d`Alsace Brut | Bottlescouts OÜ | No price | – | |
| Willm Cremant d´Alsace Brut Rosé | Bottlescouts OÜ | No price | – | |
| Willm Cuvee Meli-Melo | Bottlescouts OÜ | No price | – | |
| Willm Cuvee Meli-Melo, 2022 | Bottlescouts OÜ | No price | – | |
| Willm Pinot Gris Reserve | Bottlescouts OÜ | No price | – | |
| Willm Pinot Gris Reserve | Bottlescouts OÜ | No price | – | |
| Willm Riesfing Reserve | Bottlescouts OÜ | No price | – | |
| Willm Riesling Grand Cru Kirchberg de Barr, 2022 | Bottlescouts OÜ | No price | – | |
| Willm Riesling Reserve | Bottlescouts OÜ | No price | – |
Iceland · 10 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| Willm Cremant d'Alsace Brut Reserve | Innnes ehf. | ISK 3,199€23.45 | Core range | ÁTVR Vínbúðin |
| Willm Cremant d'Alsace Rose Brut | Innnes ehf. | ISK 3,299€24.19 | Core range | ÁTVR Vínbúðin |
| Willm Gewurztraminer Grand Cru Kirchberg de Barr | Innnes ehf. | ISK 4,599€33.72 | Core range | ÁTVR Vínbúðin |
| Willm Gewurztraminer Reserve | Not stated | ISK 2,999€21.99 | Core range | ÁTVR Vínbúðin |
| Willm Pinot Gris Grand Cru Kirchberg de Barr | Not stated | ISK 4,599€33.72 | Core range | ÁTVR Vínbúðin |
| Willm Pinot Gris Reserve | Innnes ehf. | ISK 1,899€13.92 | Core range | ÁTVR Vínbúðin |
| Willm Pinot Gris Reserve | Not stated | ISK 2,999€21.99 | Core range | ÁTVR Vínbúðin |
| Willm Pinot Noir Rose | Innnes ehf. | ISK 2,999€21.99 | Core range | ÁTVR Vínbúðin |
| Willm Riesling Grand Cru Kirchberg de Barr | Not stated | ISK 4,599€33.72 | Core range | ÁTVR Vínbúðin |
| Willm Riesling Reserve | Not stated | ISK 2,999€21.99 | Core range | ÁTVR Vínbúðin |
Manitoba · 2 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| WILLM BLANC DE NOIRS CREMANT D'ALSACE AOC | Importer not named | $28.99€18.18 | – | Liquor Marts |
| WILLM GEWURZTRAMINER RESERVE | Importer not named | $25.99€16.30 | – | Liquor Marts |
Ontario · 3 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| Willm Gewurztraminer Reserve 2022 | Importer not named | No price | Limited | LCBO |
| Willm Reserve Pinot Gris | Importer not named | $19.95€12.51 | Limited | LCBO |
| Willm Réserve Riesling | Importer not named | $19.95€12.51 | Limited | LCBO |
Prince Edward Island · 2 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| Willm Pinot Blanc Reserve | Importer not named | $23.11€14.50 | – | PEI Liquor |
| Willm Reserve Riesling | Importer not named | $24.11€15.12 | – | PEI Liquor |
Québec · 8 listings
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| Willm Clos Gaensbroennel Gewurztraminer Alsace Grand Cru Kirchberg de Barr | Sylvestre Vins et Spiritueux Inc. | 38,75 $€24.31 | Limited | SAQ |
| Willm Pinot Gris Grand Cru Rangen | Sylvestre Vins et Spiritueux Inc. | 61,00 $€38.26 | Limited | SAQ |
| Willm Pinot Noir | Sylvestre Vins et Spiritueux Inc. | 20,40 $€12.80 | Limited | SAQ |
| Willm Riesling Grand Cru Kirchberg de Barr | Sylvestre Vins et Spiritueux Inc. | 31,00 $€19.45 | Limited | SAQ |
| Willm Riesling Réserve | Sylvestre Vins et Spiritueux Inc. | 20,35 $€12.77 | Core range | SAQ |
| Willm Riesling Réserve | Sylvestre Vins et Spiritueux Inc. | 11,80 $€7.40 | Core range | SAQ |
| Willm Réserve Pinot Blanc | Sylvestre Vins et Spiritueux Inc. | 18,15 $€11.39 | Core range | SAQ |
| Willm Réserve Pinot Gris Alsace | Sylvestre Vins et Spiritueux Inc. | 19,90 $€12.48 | Core range | SAQ |
United States · 6 approved labels
| Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|
| WILLM | Monsieur Touton Selection, Ltd. | Label approved 22 Aug 2024 | – | TTB COLA |
| WILLM | Monsieur Touton Selection, Ltd. | Label approved 27 Mar 2025 | – | TTB COLA |
| WILLM | Monsieur Touton Selection, Ltd. | Label approved 4 Apr 2025 | – | TTB COLA |
| WILLM | Monsieur Touton Selection, Ltd. | Label approved 7 Apr 2026 | – | TTB COLA |
| WILLM ALSACE | Monsieur Touton Selection, Ltd. | Label approved 12 Feb 2025 | – | TTB COLA |
| WILLM CUVEE LINA | Monsieur Touton Selection, Ltd. | Label approved 13 Feb 2024 | – | TTB COLA |
Previously listed (5)
| Market | Wine, as listed | Importer | Price | Range | Source |
|---|---|---|---|---|---|
| AB Alberta | ALS WLM MELI-MELO CUVEE | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| AB Alberta | ALSACE WILLM CREMANT ORGANIC | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| AB Alberta | ALSACE WILLM GEWURZTRAMINER SELECTION DE | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| AB Alberta | ALSACE WILLM GEWURZTRAMINER VT | International Cellars Inc. | No price | – | AGLC Liquor Connect |
| AB Alberta | ALSACE WILLM PINOT NOIR ROSE | International Cellars Inc. | No price | – | AGLC Liquor Connect |
What changed
Recent changes
No changes recorded yet