Wine Trade Atlas

Importer Benicia, California, United States

Merchants of Thirst LLC

Applicant on 109 approved US labels for 13 producers. An approved label is permission to sell in the US, not a shelf listing.

Listings
0US: 109 approved labels
Producers
13
Wines
44
Median shelf price
–
New / delisted, 90 days
+10 / −0approved labels

Company profile

At a glance

What we can say about the company from the sources, with the date they were last checked. Company facts only: no people, no street addresses.

Origins
FranceGermanySpainNew Zealand
Portfolio
13 producers, 44 wines
Price segment
Mid (€15–25); typical price of producers carried (shelf prices elsewhere) €20.70, from 5 producers with a shelf price
Organic
3 of 13 producers carried (23%) have organic or biodynamic evidence (a lower bound: certifier and member lists, shelf labels)
Appellation focus
PenedèsCavaChablis
Grape focus
Pinot NoirChardonnayRiesling
Data checked
28 Oct 2026 (latest source observation for this company)

Company facts

Registry record

Company facts only, from the public business register. No people, no street addresses.

Legal name
MERCHANTS OF THIRST LLC
Registry
Permit CA-I-22283 · TTB (Alcohol and Tobacco Tax and Trade Bureau)
Legal form
LLC
Also registered as
Alcohol wholesaler (federal TTB permit)registry
City
Benicia, California, United States
Status
Active
Markets
United States
US approved labels
109 as applicant source
Wine labels since 2015
274 as applicant, 2019 to 2026 (year of application). Labels older than the last 36 months are history: not a current listing or approval. source

Portfolio

What they import

Share of their US labels (109) by origin, region and colour.

By country of origin

US labels by country of origin
ItemListingsShare
France7771%
Germany1211%
Spain1211%
New Zealand87%

By region

US labels by region
ItemListingsShare
Canterbury66%
Catalonia55%
Beaujolais22%
Burgundy22%
Rhône Valley22%
Savoie22%
Alsace11%
Champagne11%

By colour

US labels by colour
ItemListingsShare
White4541%
Red4138%
Sparkling1716%
Rosé44%

Who they carry

Producers (13)

Producers with at least one listing or US label through this importer, by number of listings.

Producers carried
ProducerListings hereVia this importer inListed in
Wein. Bianka und Daniel SchmittRheinhessen, Germany10USEE listedFI no data yetIS not listedNO listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Raphaëlle GuyotBurgundy, France9USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
The Hermit RamCanterbury, New Zealand8USEE not listedFI no data yetIS not listedNO listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Mas BertranPenedès, Spain4USEE not listedFI no data yetIS not listedNO not listedSE listedAB not listedBC not listedMB not listedON not listedPE not listedQC listedUS listed
Château CambonBeaujolais, France3USEE not listedFI no data yetIS not listedNO listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC listedUS listed
Vinícola de NullesCava, Spain3USEE not listedFI no data yetIS not listedNO listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Can-ViCatalonia, Spain2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Domaine des PérégrinsChablis, France2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
La Ferme des Sept Lunes (Delobre)Saint-Joseph, France2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Terroirs du MistralSouthern Rhône, France2USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Château de Grand PréBeaujolais, France1USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Jordi LlorensSpain1USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed
Mathieu CosteFrance1USEE not listedFI no data yetIS not listedNO not listedSE not listedAB not listedBC not listedMB not listedON not listedPE not listedQC not listedUS listed

Evidence

US labels (109)

Sortable. Prices in local currency as listed, with euro conversion; US labels carry no price.

US labels through Merchants of Thirst LLC
Market, sortWine, by producer, sorted descendingPrice, sortApproved, sortSource
US United StatesVINICOLA NULLES PARABOLIC WHITEWhiteLabel approved 5 Dec 20255 Dec 2025TTB COLA
US United StatesVINCENT GATEAU ROMANANWhiteLabel approved 23 Dec 202423 Dec 2024TTB COLA
US United StatesVINCENT GATEAU LAC D BRedLabel approved 23 Dec 202423 Dec 2024TTB COLA
US United StatesTERRE FORTE BLANC!WhiteLabel approved 17 Aug 202617 Aug 2026TTB COLA
US United StatesPOIVRE D'ANE POIVRE ROUGERedLabel approved 26 Dec 202426 Dec 2024TTB COLA
US United StatesPOIVRE D'ANEWhiteLabel approved 25 Apr 202425 Apr 2024TTB COLA
US United StatesMAISON CROCHET LA CUVEESparklingLabel approved 13 Aug 202613 Aug 2026TTB COLA
US United StatesMAISON CROCHET LA BALLADESparklingLabel approved 13 Aug 202613 Aug 2026TTB COLA
US United StatesMAISON CROCHET JAVASparklingLabel approved 7 May 20257 May 2025TTB COLA
US United StatesMAISON CROCHET GRISRoséLabel approved 13 Aug 202613 Aug 2026TTB COLA
US United StatesLA SIRENE ROUGE LA SIRENE ROUSSEWhite · Chinon, FranceLabel approved 30 Mar 202630 Mar 2026TTB COLA
US United StatesL'ECU TRINITYRedLabel approved 25 Aug 202625 Aug 2026TTB COLA
US United StatesL'ECU TAURUSWhiteLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU SOLEWhiteLabel approved 5 Dec 20255 Dec 2025TTB COLA
US United StatesL'ECU ORTOGNEISSWhiteLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU MUSERoséLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU MEPHISTORedLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU MATRISWhiteLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU JANUSWhiteLabel approved 25 Aug 202625 Aug 2026TTB COLA
US United StatesL'ECU GRANITEWhiteLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU GLORIAWhiteLabel approved 5 Dec 20255 Dec 2025TTB COLA
US United StatesL'ECU CLASSICRedLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU ASTRARedLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesL'ECU ANGERedLabel approved 5 Dec 20255 Dec 2025TTB COLA
US United StatesL'ECU ALAYARedLabel approved 26 Mar 202426 Mar 2024TTB COLA
US United StatesKATLA KIKISparklingLabel approved 20 Nov 202320 Nov 2023TTB COLA
US United StatesJULIEN PREVEL SEC MACHINESparklingLabel approved 29 Apr 202429 Apr 2024TTB COLA
US United StatesJULIEN PREVEL MJWhiteLabel approved 26 Apr 202426 Apr 2024TTB COLA
US United StatesJULIEN PREVEL LE JUS BRIFIANTSparklingLabel approved 26 Apr 202426 Apr 2024TTB COLA
US United StatesJULIEN PREVEL LE CHANT DE TYRRedLabel approved 29 Apr 202429 Apr 2024TTB COLA

What changed

Recent changes

Last 90 days: 10 new approved labels and 0 delisted (the +10 / −0 above); 0 producers moved to this importer and 0 producers moved away.

  1. US United StatesNew US label

    New US label: DOMAINE DES PEREGRINS

    Domaine des Pérégrins · via Merchants of Thirst LLC TTB COLA

  2. US United StatesNew US label

    New US label: DOMAINE DES PEREGRINS

    Domaine des Pérégrins · via Merchants of Thirst LLC TTB COLA

  3. US United StatesNew US label

    New US label: HERMIT RAM SOLERA

    The Hermit Ram · via Merchants of Thirst LLC TTB COLA

  4. US United StatesNew US label

    New US label: GUSTAVE GOUSSARD TRADITION

    via Merchants of Thirst LLC TTB COLA

  5. US United StatesNew US label

    New US label: L'ECU TRINITY

    via Merchants of Thirst LLC TTB COLA

  6. US United StatesNew US label

    New US label: L'ECU JANUS

    via Merchants of Thirst LLC TTB COLA

  7. US United StatesNew US label

    New US label: TERRE FORTE BLANC!

    via Merchants of Thirst LLC TTB COLA

  8. US United StatesNew US label

    New US label: MAISON CROCHET LA CUVEE

    via Merchants of Thirst LLC TTB COLA

  9. US United StatesNew US label

    New US label: MAISON CROCHET LA BALLADE

    via Merchants of Thirst LLC TTB COLA

  10. US United StatesNew US label

    New US label: MAISON CROCHET GRIS

    via Merchants of Thirst LLC TTB COLA

  11. US United StatesNew US label

    New US label: WEINGUT BIANKA UND DANIEL SCHMITT

    Wein. Bianka und Daniel Schmitt · via Merchants of Thirst LLC TTB COLA